Are You Marketing with Social Media?

 

 

Are Companies Benefiting From Social Media?

Here's a 2013 survey about the use of social media for marketing from an industry report by Michael Stelzner.

Some findings:

This year marketers, particularly those most experienced in social media, are planning to increase the use of YouTube, Blogging and Podcasts.

The most import media is Facebook.

Is Facebook effective? Half of the big companies agreed while less than a third of the self-employed thought so.

Companies spending the least amount of time on social media are the self-employed with no employees. (Coincidentally or not, they are also the companies most likely to fail.)

It takes time to develop social media relationships. Those companies who have been engaged the longest are getting the best results.

Ironically, it was the small businesses that have been able to reduce their overall marketing expenses by engaging in social media rather than the big companies, despite the bigger companies being more positive toward it.

To get results, companies should plan on 6 hours or more of social media engagement each week.

B2B (business to business) marketers are more likely to use LinkedIn and Twitter than B2C companies.

Most marketers are decreasing their use of geo-location services, like Foursquare.

80% of marketers won't be using any daily deals like Groupon.



Read the entire report:

2013 Social Media Marketing Industry Report By Michael Stelzner